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Posted on: March 24, 2017

M-D Canada Ltd., in conjunction with Didgebridge, a mobile marketing technology company and Advertek, a Canadian Print and Related Media Communications Provider are extremely excited to announce the premier launch in Canada of a location based mobile shopping application. This new application will be integrated with consumer shopping experiences at all Home Hardware Stores across Canada.

This strategic alliance will compliment today’s need to support consumer product education and shopping simplicity in a “mobile-meets-retail“world. A whole new experience will be delivered to the shopper once the consumer’s smartphone is engaged in store.

After a year of due diligence in researching location-based mobile solutions, we found Didgebridge and Advertek who offered, by far, the best way for retail manufacturers and brands to communicate directly with shoppers – on the phone, the only interactive device they bring with them to the store,” said Fergus Chapman, Vice President of Sales and Marketing, M-D Canada Ltd. “Our customers can now view the full spectrum of our product offerings for their home insulation and maintenance requirements. They can now, in live time, view all product options, engage with video technology for product information and view all product specifications and features”. Fergus added.

“Using real touch points, we will call out a texting function which will easily guide the consumer to the right product. The landing pages will be quick, engaging and fun which will affect the consumers’ buying decisions. With various click opportunities including “How to” videos, the persuasive power of these visuals will undeniably drive more products into the hands of the Home Hardware customer,” said Stephanie Adams, Marketing Manager, M&dash;D Canada Ltd. “With this platform, we are able to drive innovation and increase value, separating us from our competition”. Stephanie added.

“Our customers are looking for tools that analyze and act in real time, immediately supporting the consumer purchasing decision, our alliance with M-D Canada Ltd. and Didgebridge delivers to this rapidly growing market need” noted Joe Montalbano, Co-CEO of Advertek.

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